The coconut shakes up furniture industry

The start-up NaturLoop brings a biocomposite made of coconut husk to the market. At today’s session Daniel Dinizo, co-founder of the start-up NaturLoop, has been coached by Pol Budmiger, start-up coach of our partner Innosuisse. Daniel and Pol discuss topics such as role clarification, market analysis and the customer perspective when it comes to marketing…

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The start-up that makes city balconies bloom

Today, we have an insight into a start-up coaching session. What are the components of such a conversation and why the ‘Unhappy Hyperresponders’ are the most interesting target group here is shown in the following report. Jeremias Jurt (be-advanced) as a coach in conversation with the founders of the start-up ‘Boum’. “I feel like a…

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“But I have incredible respect for all the teams that have the courage to present themselves to us.”

A 3-minute pitch in front of a 7-member jury is no easy task. Jury member Nicole Loeb, owner & Board Member of Loeb AG, is well aware of this. In this interview, we talk about the STAGE UP competition, about entrepreneurial requirements and about a start-up that Nicole Loeb particularly remembers. Mirjam Viviani: Looking back…

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Alain Brülisauer und Jérôme Rütsche vor ihrem mySaess, Photo by Christian Pfander

“We are designers, not business people. On our slides, we simply show what we have.”

Jérôme Rütsche, co-founder of the start-up mySaess, convinces with pictures instead of numbers. Read more about his recipe for success and the influence of the Corona pandemic on the business development of mySaess in this interview: Mirjam Viviani: Congratulations! You were able to qualify for the next round of the STAGE UP competition. What are…

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«Als Brüder sind wir in Diskussionen vielleicht etwas direkter als Geschäftspartner ohne Verwandtschaftsgrad.»

Christoph Bertschi, CEO und Co-Founder des Start-ups «SmartBreed» im Interview mit Mirjam Viviani. «SmartBreed» hat sich am 13. Januar 2021 im Wettbewerb STAGE UP für die nächste Runde qualifiziert. Im Interview sprechen wir darüber wie es ist, mit den Brüdern auch beruflich in Beziehung zu stehen, über die hohe Kunst des Elevator Pitches und über…

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