Aktuelle Information

Die aktuelle ausserordentliche Lage ist eine herausfordernde Zeit, und von uns wird neben diszipliniertem Verhalten auch innovatives Denken und Handeln erwartet: beruflich wie privat. Die unsichere und gefährliche Situation, hervorgerufen durch das Coronavirus, bedeutet für viele auch grosses Leid und fordert alle, täglich neue Herausforderungen anzunehmen und zu meistern.

Unser primäres Ziel besteht darin, dass wir Massnahmen planen und umsetzen, welche die Sicherheit und Gesundheit der Weiterbildungsteilnehmenden gewährleisten. In diesem Sinne befolgen wir uneingeschränkt die Vorgaben von Bund, Kanton und der Universitätsleitung. Unsere bis zum 19. April geplanten CAS Veranstaltungen sind abgesagt und auf unbestimmte Zeit verschoben.

Sobald die Situation eine Planung zulässt – es sind personen- und sachbezogene Ressourcen zu koordinieren –, werden wir eine Vorgangsweise wählen, um das Weiterbildungsprogramm erfolgreich fortzuführen.

Ich wünsche Ihnen, dass Sie die Situation bestmöglich bewältigen können.

Viel Mut, Zuversicht und gute Gesundheit.

 

Artur Baldauf
Dekan und Professor
Bern, 31. März 2020

CAS IN ENTREPRENEURSHIP

Our continuing education programme in Entrepreneurship offers you unique opportunities: The dissemination of current, theoretical knowledge, the simultaneous hands-on training at the same time and our Bern network with successful entrepreneurs. This is how you gain a personal competitive advantage. Our degree course offers you a new perspective and the opportunity to develop your mindset for success.

You will learn how to creatively use your resources and network to generate new ideas. Business modelling will enable you to test if your idea can effectively generate profit. The comprehensive evaluation of the business idea includes the analysis of external as well as business administration and legal factors. Your implementation tools consist of solid project management and assistance with the pressing question of what decisions to make during a period of uncertainty, coupled with strategic concepts to achieve your vision.

You will delve into the world of entrepreneurship for six months.

Web CAS Erfolg neu 2020

YOUR BENEFIT

  • Acquire entrepreneurial competencies
  • Bring business ideas to life
  • Identify innovative business models
  • Brainstorm new ideas for new business models
  • Reflect on topics with deep insight
  • Dynamic and practically orientated lessons
  • First-class speakers from science and industry
  • Active coaching
  • Unique evening programme with exciting entrepreneurs

TARGET GROUP

People who:

  • can think and act like an entrepreneur
  • occupy a managerial position and strive for a career change
  • want to become self-employed or are already self-employed
  • want to and will take over a family business
  • want to implement innovative projects in SMEs or large companies in a responsible manner

Brochure

Take a look at our brochure. You can find all information at a glance!

brochure

INFORMATION TALKS

nur_Bubble_Infogespräche_ohneDaten

Have we sparked your interest? We would be pleased to welcome you to an individual discussion, inform you personally about the CAS in Entrepreneurship and answer any questions you may have.

INFORMATION & COURSES

Universität Bern - Haus der Universität

Study in the historical rooms of the University House! The study times on the course days are from 08:15 to 17:30. The evening programmes take place after the lessons and finish at 22:30 at the latest. The lessons are held in German.

The course of the entrepreneurship centre is concluded with a ‘Certificate of advanced studies in entrepreneurship, University of Bern’ and includes 15 ECTS. Active participation and preparation of the modules accounts for 12 ECTS. 3 ECTS are awarded for the work done for the certificate.

MODULES & DATES 2020 / 2021

You will learn the essential contents of the described development process in modules that build on each other – from brainstorming to implementation – and use essential tools in the process.

Module 1 / 5th - 7th November 2020

Project management
If a new complex project is to be developed and implemented, sound project management knowledge facilitates its successful planning and management. You will learn about the core principles of project management as well as specific tools and aids. You will also learn to plan the individual project phases (including activities, results and decisions) on the basis of a practical case study and how your project can be well monitored and managed. Important aspects of project communication, information, documentation and the interaction of the different roles and project pitfalls are also conveyed.

Accounting and Controlling (Basics)
You will be introduced to the various subsystems of the external (balance sheet/profit and loss account) and internal accounting. A practice-oriented model case accompanies you through this module day. You are able to derive the essential instruments of financial business management – especially for SMEs – for yourself and your professional challenges. You are caught between the conflicting priorities of liquidity/profitability/stability in which every company is located. An overview of additional tools (such as cost accounting or balanced scorecard) and an integration into the general theme of the CAS rounds off this module day.

Self leadership
Entrepreneurs are often called upon to lead themselves and others effectively and to maintain the effectiveness of themselves, their team and their company at a high level in the long term. The exploration of your own strengths, drivers, resources, values and goals represents an exciting basis for personal development as well as for the training of leadership competencies. Based on psychological models as well as tutorials and practical examples, this module over a day will provide you with insights for advancing your own performance, motivation and leadership competencies.

Module 2 / 10th - 12th December 2020

Business planning, legal and business administration fundamentals
In this module, we teach legal and business administration ‘tools’ for entrepreneurial activities and demonstrate the interaction of the individual building blocks during business planning. From a legal and business administration point of view, the tools for a business plan are substantiated with case studies. The main challenges such as the financing of the business idea and the securing of sales/market success are in particular focus.

Digital challenges
Digital technologies are changing the way we live and work. They open up great opportunities for companies to revolutionize interaction with customers and employees. But digital technologies also raise new expectations among these very stakeholders. Our conclusion: Only those who intensively deal with digital change, identify their own opportunities and derive actions from them will be able to meet the needs of demanding customers and employees in the long term and thus be successful. So the question arises: Are you ready for digital transformation? Let yourself be inspired by innovative business cases and identify with us the opportunities that digital transformation offers your company. Let’s start the transformation of your company together today with a first small step.

Business idea, creativity and social networks
New products and services are usually based on ideas from individuals or teams. Regardless of whether the idea becomes an independent company or a new line of business, additional resources are needed to implement an idea. In the service sector in particular, but also for technological innovations, personnel and knowledge resources are the main focus of activities. Individuals and teams must therefore tap into their creative potential and draw upon their social network. Using specific examples, you will learn how creative approaches can be used specifically for the entrepreneurship process.

Business modelling
The type of business model is used to justify the success or failure of a company. Methodical thinking as part of business models helps to explain the key factors to secure the success of the company. The future opportunities of companies are assessed on the basis of the underlying model. You will be able to see how values are created, what their benefits are, who the customer is and what revenues and costs arise. You will learn about the business model as a cognitive paradigm as part of case studies and your own business idea.

Module 3 / 21st - 23rd January 2021

Economic environment
In addition to microeconomic issues, every company has to deal with macroeconomic questions. The macroeconomic environment significantly influences the business activities and decision-making of any company. It is therefore of great importance for entrepreneurs to deal with fundamental macroeconomic questions. For this purpose, an overview is given of the most important macroeconomic issues such as economic and growth policy, exchange rate issues and monetary policy. The module will address why and how such questions influence entrepreneurial activities.

Strategic corporate governance
Value-generating products and services are characterised by sustainable competitive advantages. As part of strategic corporate governance, the development, planning and implementation of corporate goals – illustrated as a strategy process – are discussed in particular. Concepts concerning the internal and external analysis of the company or environment form the basis of information for alternative courses of action. The development, assessment and implementation of business and corporate strategies are discussed. The central role of managers in this process will be discussed in particular and important areas of decision-making will be demonstrated using a specific case study.

Diversification and concentration as key questions of corporate strategy
As part of the corporate strategy, the companies determine their future fields of activity. This often leads to the renunciation of previous activities (concentrations) or to the organisation of new activities (diversifications). After an overview of the forms of diversification and concentration, a procedure for developing the corporate strategy will be presented. This procedure will be introduced in a case study. The example allows the discussion of concentration and diversification variants in a specific context.

Module 4 / 25th - 27th March 2021

Business Angels
You will learn how Business Angels and start-ups work, what you have to pay attention to and what may be expected from you. The presented tools will simplify your work, no matter if you are looking for support for a new idea or if you are an investor evaluating a business idea. In addition to theoretical content, the focus is on the interactive usage of practical examples.

Corporate entrepreneurship
Companies must be entrepreneurial and innovative to be successful in the long term. This requires employees who think and act like entrepreneurs in particular. But how do you turn employees into ‘co-entrepreneurs’? Different influencing factors such as participation schemes, incentive schemes and the ‘psychological ownership’ of employees are presented in detail from a theoretical and practical point of view. This allows you to critically evaluate the available alternatives and develop a case-specific solution for your own company.

Change management
Securing the long-term success of a company is often based on the ability of companies to recognise changes and to adapt their structures and processes to these changes. The dynamics of the changes have increased significantly in recent years in view of numerous technological and social developments. You will learn how to identify changes and to develop and implement measures and strategies. Several case studies are used to demonstrate the need for a comprehensive approach to change management that simultaneously takes into account the structures, processes and behaviour of employees.

Certification paper

Accompanying the programme you will do work for the certificate. You will design your business model, your business plan or your feasibility study in a team or on your own. The motto is: ‘The journey is the destination’. You will be able to start working on your business idea after completing the continuing education.

Our experienced coaches will support you during the learning process and assist you in performing this work to be done for the certificate in a professional and inspiring way.

LECTURERS

Dr. Carole Ackermann

Dozentin Carole Ackermann

CEO and co-founder of Diamondscull AG, which invests in start-up companies in the medical and technology sectors. A business economist with a passion for innovation, she has over twenty years of management experience on the executive boards of SMEs and large companies. As a member of the Board of Directors of Allianz Switzerland, BKW, BVZ and Plaston Holding, among others, she contributes her experience to strategy, nomination and finance committees. The support of a management buyout and subsequent assumption of a management function has led her to her current commitments in the Investment Committee of Credit Suisse Entrepreneur Capital, board member of the Bernese innovation promotion agency be-advanced, jury member of various start-up competitions and lecturer at the University of St. Gallen.

Marcel Aeschlimann

Marcel Aeschlimann

Microtechnical engineer HTL, is managing partner and chairman of the board of directors of Creaholic SA, where he co-invented more than 200 innovation projects and over 100 patents. He is Chairman of the Board of WoodWelding SA. As co-inventor of Wood-Bone-Welding technology, he won the Swiss Technology Award and the Swiss Economic Award. In addition, he is active as a director in other technology companies. He is an expert in the areas of creativity and innovation and inspires on the subject of entrepreneurship.

Dr. Thomas Bähler

Thomas Baehler_kreis_WEB

Business lawyer and partner at Kellerhals Carrard. His focus is on the active support of start-ups and SMEs in all phases and challenges of their business, primarily in the areas of corporate & transactions, financing, technology and sales/market impact. As co-initiator of the Swiss Economic Forum, he is responsible for the Swiss Economic Award, the most important Swiss prize for young entrepreneurs. Furthermore, Thomas Bähler is a member of several boards of directors and is involved as a business angel in various companies.

Prof. Dr. Artur Baldauf

Prof. Dr. Artur Baldauf

Professor of Business Administration at the University of Bern, with a focus on strategic corporate management. After his doctorate at the Vienna University of Economics and Business Administration and his habilitation at the University of Vienna, he has taught and researched at various European and US universities. Projects are planned and implemented in cooperation with renowned national and international companies.

Jürg Bissegger

Bissegger Jürg

Business economist FH and trainer with federal certificate. Over 25 years of experience as CFO in medium and large private sector companies, including as Head of Group Controlling for the BKW Group. Since 2006 external finance and personnel manager on contract with various production and service companies with strategic, project-related and operational activities. Lecturer in accounting and controlling at various courses at the level of higher professional education with federal diplomas.

Olivier Chuard

Olivier Chuard_kreis_WEB

Founder and Chairman of the Board of Directors of Livesystems Holding AG. During his master studies he founded his start-up, which was awarded with the Swiss Economic Award. With the products passengertv, gasstationtv and cityscreen, the Livesystems Holding Group today owns the largest digital “out of home” advertising network and with Nau.ch the fifth largest online news portal in Switzerland. Every day, an audience of more than 3.4 million people in Switzerland is reached.

Jan Fülscher

Jan Fuelscher

MA UZH in Business Administration, is a networker and expert for start-ups as well as representative of the concerns of start-ups. He is head of the technology company Senozon.com and holds lectureships on entrepreneurship topics at the University of Zurich, BFH, FHNW and Innosuisse. Jan Fülscher, former managing director of Business Angels Switzerland, is founder and co-founder of several start-up initiatives and is on the board of directors and advisory board of several start-up companies. As a start-up coach he focuses particularly on web/ICT projects, entrepreneurship in the cultural sector and entrepreneurship in the sustainability sector.

Prof. Dr. Daniel Gobeli

Daniel Gobeli_kreis_WEB

Rector of the Thun Business School. As a former foreign exchange trader after studies in Berne and St. Gallen, he has been working for over ten years as a lecturer at the University of Applied Sciences in the field of corporate development and management consultancy. He sees the transfer of knowledge as his main task. With his strategy work, which is particularly aimed at small and medium-sized companies in industry and services, he supports companies in the fundamental planning and conception of their future.

Prof. Dr. Rudolf Grünig

Rudolf Gruenig

Professor of Corporate Management at the University of Fribourg. His research focuses on strategic management, corporate planning and decision methodology. In addition to his work as a board member of various companies, he is co-author of books with a strong practical relevance.

Claudia Komminoth

Komminoth Claudia sw

Head of Human Resources and Finance at PB Swiss Tools AG in Wasen in the Emmental. After her commercial training in the notary’s office and various further training courses, she worked for ten years as a paralegal, team and project manager in the Bernese law and notary’s office Häusermann + Partner. She gained further professional experience at group level with her work for the Board of Directors of Swisscom AG. She is the founder and president of the Eyes Open Foundation, which provides school education for children in Cambodia.

Anna-Leena Marti

Anna-Leena Marti_kreis_WEB

Program Manager Outreach at the Department of Corporate Management at the University of Bern. After graduating in industrial and organizational psychology at the University of Berne, she worked for around ten years in various companies in the field of personnel, organizational and leadership development. Since 2015, she has been a start-up program manager at the University of Berne, where she has been promoting future young entrepreneurs. As a lecturer and consultant, her focus is on management and career development as well as business modelling and presentation techniques.

Adrian Meyer

Adrian Meyer_kreis_WEB

Head of Marketing & Communication at GARAIO. As a certified Transformation Coach and Senior Customer Experience Consultant, in his previous role he accompanied renowned customers in digitization projects and knows the customer’s view of the challenges directly from practice. As communications manager and member of the organizing committee of “BärnHäckt” he shapes the exciting 48h Hackathon for companies with concrete challenges. In his work as a Virtual Reality Consultant, he was employed in the vehicle development department of Mercedes- Benz at Daimler AG in Sindelfingen and experienced the change in technology at close range in over 5 years.

Esther Christina Picciati

Esther-Christina Picciati

Managing Director of con.win GmbH, attorney, Certified Senior Project Manager IPMA® and assessor of the Association for the Certification of Persons in Management (VZPM). In addition to her work as a management, strategy and organizational consultant, she is also a long-standing lecturer in the field of change and project management and a certification trainer for IPMA (International Project Management Association). From 2000 to 2007 she was Deputy Head of the Police and Military Directorate of the Canton of Berne and Chief of Staff at the Office for Migration and Civil Status. She has published several teaching materials for the Canton of Berne in the field of change and project management with a high practical relevance.

Prof. Dr. Olaf N. Rank

Rank

Director of the Institute of Economic Sciences, Department of Organization and Personnel and Dean of the Faculty of Economics and Behavioral Sciences He wrote his doctoral thesis on “Formal and Informal Organizational Structures: A Network Analysis of the Strategic Planning and Decision-making Process of Multinational Enterprises”. After an assistant professorship for International Management at the University of Berne, he received his habilitation and the authorization to teach. From 2008 to 2011, he held the professorship for Organization and Corporate Management at the Georg-August University of Göttingen.

Dr. Urs Rickenbacher

Dozentin Urs Rickenbacher

Partner, Delegate of the Board of Directors and CEO of Lantal Textiles AG. After obtaining his doctorate in economics at the University of St. Gallen, he was Head of Corporate Development at Kuoni, worked in the Jelmoli Executive Board and finally was Chief Operating Officer (COO) at the Bernese furniture manufacturer USM.

Adrian Rieder

Adrian Rieder

Partner and head of the Zurich branch of GARAIO. After his business studies at the Universities of Fribourg and Bern with a focus on information and innovation management, he gained broad professional experience in companies such as the international consulting firms BDO and Arthur Anderson, at the Swiss telecom provider Swisscom as well as as managing partner in a small, local web agency. He is an IPMA certified project manager, certified transformation coach and specialist in the field of service adoption. As project manager, consultant or coach, he advises and accompanies companies in the planning, conception and implementation of their digital projects.

Prof. Dr. Philipp Sieger

Prof. Dr. Philipp Sieger

Professor of Strategic Entrepreneurship and co-director of the Department of Corporate Management at the University of Berne. He received his doctorate and habilitation from the University of St.Gallen, where he was assistant professor for family businesses. In research, teaching and practice, he is mainly concerned with the topics of corporate entrepreneurship, business start-ups and strategic entrepreneurship.

Prof. Dr. Thomas Wiedmer

Dozent Thomas Wiedmer

Studied economics and psychology at the University of Berne and subsequently received his doctorate in economics. In 2000, he was appointed by the Federal Council as a deputy member of the Executive Board of the Second Department, where he headed the Finance and Risks Division. He also worked as a lecturer at the University of Berne, where he was appointed titular professor, and has published a number of articles in internationally renowned journals. Today, Mr. Wiedmer works as a management consultant and is a lecturer at the University of Berne and at the Private University of Applied Sciences (PHW) in Berne.

STUDY ADMISSION

To obtain the CAS certificate in entrepreneurship, you must have successfully completed an initial education (e.g. bachelor degree, master degree, licentiate) at a recognised university or a University of Applied Sciences and have at least three years of professional experience. An admission by dossier may be considered in exceptional cases.

REGISTER NOW!

Send the completed form and additional documents requested by e-mail to entrepreneurship@imu.unibe.ch or by mail to Entrepreneurship Center, Danja Rutschi, Dept. of Business Management, Engehaldenstrasse 4, 3012 Bern.

We’re looking forward to your registration!

YOUR CONTACT PERSON

Danja Rutschi

Program Manager CAS