CAS Entrepreneurial Leadership

Project Management

When a new complex project is developed and realised project is to be developed and implemented project management skills facilitate successful planning and control. You will learn the central principles of project management and concrete tools and aids tools and aids. You will also learn using a practical case study the individual project phases (incl. activities, results and decisions) decisions) and how your project can be project can be well monitored and can be well monitored and controlled. Important aspects of project communication, information information, documentation and and the interaction between the various roles roles are conveyed and and possible project pitfalls are are pointed out.

Accounting and Controlling (Fundamentals)
You will learn about the different subsystems of external (balance sheet/income statement) and internal accounting. A practice-oriented model case accompanies you through this module day. You will be able to derive from it the essential instruments of financial corporate management – especially for SMEs – for yourself and your professional challenges. You are aware of the tension between liquidity/profitability/stability in which every company finds itself. An overview of additional tools (such as cost accounting or balanced scorecard) and an integration into the general topic of the CAS round off this module day.

Self Leadership

Entrepreneurs are often particularly challenged to lead themselves and others effectively. The aim is to maintain their own effectiveness and that of the team and the entire company at a high level in the long term. Analysing one’s own strengths, drivers, resources, values and goals is a central basis for both personal development and for training leadership skills. Based on psychological models, exercises and practical examples, on this module day you will gain insights into how to promote your own performance, motivation and leadership skills.

Business planning, legal and business basics
In this module, the legal and business management “tools” for entrepreneurial activities are taught and the interaction of the individual building blocks for business planning is demonstrated. The instruments for a business plan from a legal and business management perspective are concretized with case studies. The financing of the business idea as well as the securing of sales/market success as main challenges are in special focus.

Building digital competitive advantages
Digitalisation is recognised by most company managers as one of the key challenges. Nevertheless, concrete progress is often unsatisfactory. During the module day you will learn on the basis of a systematic process model and numerous practical examples how on the basis of the individual starting position recognise the need for action recognise the need for action for your company set the right focus and opportunities. In addition you will learn how the topic of “Digital” in strategic management can be anchored and which competences are required for leadership” are required.

Business Modeling
The success or failure of companies is determined by the type of business model. Methodical thinking in the context of business models helps to explain the key factors of business success. Future opportunities of companies are assessed on the basis of the underlying model. You can see how value is generated, what its benefits are, who is a customer, and what revenues and costs are generated. You get to know the business model in the context of case studies and your own business idea as a thought model.

Inspiration from the innovation factory
The module starts in the Creaholic innovation factory. More than 1000 innovation projects have been realised here, over 250 patents registered, over 7000 people trained and 15 spin-offs founded. have been founded. How new inventions and constant innovation are possible, you will learn real-life cases and corporate management according to the Creaholic approach. In addition, the different dimensions of a successful innovation system are presented and the participants learn to organise the innovation system of their company based on this approach. on the basis of this approach.

Shaping the innovation system
Innovation is not a coincidence. The conditions for this can be created with a coherent innovation system consciously designed system. Based on the assessment of the companies, we develop together in groups possible improvements that could could be implemented. Real examples and best practices best practices on innovation strategy, innovation management and innovation culture will be presented and discussed.

Realising an innovation project
Developing something new is always many uncertainties. This module teaches you how to these uncertainties step by step by step with targeted experiments and in doing so develop a product/service faster and more accurately. Through different methods, participants learn participants learn how to recognise uncertainties recognise as such and translate them into verifiable into testable assumptions. They learn to prioritise these prioritise hypotheses and find creative ways to test them test them in the relevant context.

Microtechnology engineer HTL, is Chairman of the Board of Directors of Creaholic SA, where he has co-invented more than 200 innovation projects and over 100 patents. He is Chairman of the Board of Directors of WoodWelding SA. As co-inventor of the Wood-Bone-Welding technology, he won the Swiss Technology Award and the Swiss Economic Award. He is also a board member of other technology companies. He is an expert in the fields of creativity and innovation and is an inspirational entrepreneur.

Professor of Business Administration specialising in strategic corporate management (certificate theses) at the University of Bern. Following his doctorate at the Vienna University of Economics and Business Administration and his habilitation at the University of Vienna, he has taught and conducted research at various European and US universities. Many projects have been realised in cooperation with renowned international companies.

Lecturer and consultant at the Institute for Applied Psychology at the ZHAW. Previously, he was Head of Distribution Zone Northwestern Switzerland at Logistik Services, Post CH AG. After graduating in industrial and organisational psychology from the University of Bern, he gained extensive consulting experience as a management consultant and trainer at effex AG and the ifa Institute for Occupational Medicine and completed a Master of Science in Organisation Development at the University of Klagenfurt while working. He teaches part-time at the ZHAW and the University of Bern and advises companies on personnel, management and organisational development.

More than 25 years of experience as CFO at companies in the private sector, including as Head of Group Controlling at the BKW Group, have formed the basis for him to support companies in strategic and operational activities since 2006 as an assigned Head of Finance/Human Resources. In addition, he is active in adult education: As a lecturer in accounting / controlling at the level of higher vocational education (federal degrees / FH) as well as on behalf of the RAV in seminars for unemployed executives. After his commercial banking apprenticeship he graduated as a business economist FH (HWV), a NDS corporate development FH, the federal FA trainer and the teaching diploma teaching HF at the PH Zurich.

Beat Bühlmann has many years of experience at board and management level, in consulting and in sales in the Internet and IT sector. He has worked for well-known companies such as Google, Evernote, Swisscom, Dell & HP in Zurich, Geneva, London & San Francisco. Thanks to his dual education (BSc in IT and doctorate in business administration on the subject of ‘Virtual Teams’) combined with his initial training as a car mechanic, his strength lies in combining theory and practice. He addresses the real needs of working practitioners and focuses on immediately realisable results. The author is also on the jury of the Digital Economy Awards.

Founder and Chairman of the Board of Directors of Livesystems Holding AG. During his master studies he founded his startup, which was awarded the Swiss Economic Award. With the products passengertv, gasstationtv and cityscreen, the Livesystems Holding Group today owns the largest digital “out of home” advertising network and with Nau.ch the fifth largest online news portal in Switzerland. It reaches an audience of more than 3.4 million people in Switzerland every day.

MA UZH in Business Administration. Involved in disruptive innovation topics for more than 20 years; expert for startups. Jan Fülscher helps entrepreneurs and organizations that want to work with startups. He is a coach at Innosuisse, Swiss Innovation Challenge and others. He also teaches seminars on entrepreneurship at universities and universities of applied sciences. He is co-founder of two Business Angel Clubs and several other initiatives for and with startups. Furthermore, he was investor and co-founder in about 15 companies. His main topics are financial planning, financing, pricing, product-market fit, tactics for successful entrepreneurship.

Rector of the Thun School of Economics. As a former foreign exchange trader, after studies in Bern and St. Gallen, he has been active for over ten years as a lecturer at universities of applied sciences in the field of corporate development and in management consulting. He sees the transfer of knowledge as the main task of his work. With his strategy work, which is particularly aimed at small and medium-sized companies in industry and services, he supports companies in the fundamental planning and conception of their future.

Bramwell Kaltenrieder is Professor of Digital Business and Innovation at Bern University of Applied Sciences. As a strategy consultant, coach and board member, he also supports companies in their strategic development and the creation of digital competitive advantages. He previously co-founded the leading digital agency Goldbach Interactive and was a member of the Executive Board of the Goldbach Group. He is jury president in the “Digital Excellence” category of the “Digital Economy Award” and heads the “Digital Transformation Insights” specialist group at SwissICT. In 2022, he was honoured as a Digital Shaper by BILANZ, Handelszeitung and digitalswitzerland.

As Senior Project Manager of eduxept AG, she accompanies strategic projects in the field of education. In Cambodia, she has been on the road for over 10 years as founder and president of the Eyes Open Foundation, which provides schooling for children. Broad business experience characterizes her practice-oriented activities: Head of HR & Finance at PB Swiss Tools, before that paralegal at the law firm Häusermann + Partner. She gained experience at the corporate level through her work for the Board of Directors of Swisscom. After her commercial training in the notary’s office, she continued her education, such as this CAS and an EMBA in General Management.

Entrepreneur with various companies and trainer/coach with a focus on leadership and talent development. After her studies in Industrial and Organizational Psychology at the University of Bern, she worked for several years in various companies in HR and Organizational Development and was Head of Outreach at the Entrepreneurship Center of the University of Bern from 2015-2021. Today, she is involved in entrepreneurial talent development in Switzerland and internationally, including in collaboration with SwissSkills.

Owner and Managing Director of con.win GmbH, lawyer, Certified Senior Project Manager IPMA® and assessor and board member of the Association for the Certification of Persons in Management (VZPM). In addition to her work as a management, strategy and organisational consultant, she is a long-standing lecturer in the field of change and project management as well as an IPMA (International Project Management Association) certification trainer. From 2000 to 2007, she was Deputy Head of the Police and Military Directorate of the Canton of Bern and Chief of Staff at the Office for Migration and Civil Status. She has published several teaching materials for the Canton of Bern in the field of change and project management with a high degree of practical relevance.