{"id":9625,"date":"2021-04-27T11:00:00","date_gmt":"2021-04-27T09:00:00","guid":{"rendered":"https:\/\/entrepreneurship-bern.ch\/even-the-best-idea-wont-get-you-far-if-you-fail-to-communicate-it-visually\/"},"modified":"2021-11-24T17:18:13","modified_gmt":"2021-11-24T15:18:13","slug":"even-the-best-idea-wont-get-you-far-if-you-fail-to-communicate-it-visually","status":"publish","type":"post","link":"https:\/\/entrepreneurship-bern.ch\/en\/even-the-best-idea-wont-get-you-far-if-you-fail-to-communicate-it-visually\/","title":{"rendered":"Even the best idea won\u2019t get you far if you fail to communicate it visually"},"content":{"rendered":"<p>[vc_row][vc_column]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-c6587935f431b08c8960cf2242de9b03.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-c6587935f431b08c8960cf2242de9b03 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/entrepreneurship-bern.ch\/en\/stories\/\" class=\"default-btn-shortcode dt-btn dt-btn-m link-hover-off btn-inline-left \" id=\"default-btn-c6587935f431b08c8960cf2242de9b03\"><i class=\"icomoon-the7-font-the7-arrow-36\"><\/i><span>back<\/span><\/a>[vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;4\/5&#8243; css=&#8221;.vc_custom_1628845391637{padding-top: 175px !important;padding-bottom: 175px !important;background-image: url(https:\/\/entrepreneurship-bern.ch\/wp-content\/uploads\/2021\/04\/Design-for-Start-ups.jpg?id=6985) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;bcg-icon&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][vc_column width=&#8221;1\/5&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1628845413431{padding-top: 175px !important;padding-bottom: 175px !important;background-image: url(https:\/\/entrepreneurship-bern.ch\/wp-content\/uploads\/2021\/04\/Design-for-Start-ups.jpg?id=6985) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;bcg-icon&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1628512043714{margin-top: -150px !important;padding-top: 50px !important;padding-right: 50px !important;padding-left: 50px !important;background-color: #f7f7f7 !important;}&#8221;]<div id=\"ultimate-heading-905569e758a565f09\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-905569e758a565f09 uvc-3166 h2-blog\" data-hspacer=\"line_only\"  data-halign=\"right\" style=\"text-align:right\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-905569e758a565f09 h2'  data-responsive-json-new='{\"font-size\":\"desktop:35px;tablet:25px;tablet_portrait:25px;mobile_landscape:20px;mobile:20px;\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;\">Even the best idea won\u2019t get you far if you fail to communicate it visually<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"margin-top:15px;margin-bottom:15px;height:4px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:4px;border-color:#315290;width:100px;\"><\/span><\/div><\/div>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: right;\"><strong>27 April 2021 &#8211; Mirjam Viviani<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;35px&#8221;][vc_column_text]\u00abDesign for start-ups \u2013 You may have wondered if the topic of this workshop is really as important that it can occupy an entire evening? We say yes. Because start-ups often focus solely on their solution. But even the best idea won\u2019t get you far if you fail to communicate it visually. Conversely, this doesn&#8217;t mean that good design can make up for poor content.\u00bb With a background in branding, Olivier Weiss speaks from experience. At our esteemed partner <a href=\"https:\/\/www.postfinance.ch\/de\/privat.html\">Postfinance<\/a>, he is Innovation Manager and regularly deals with start-ups. \u00abWhen questions about design arise, reactions like \u2018I don&#8217;t know anything about design\u2019 are common.<\/p>\n<p><strong>\u2018I&#8217;m not a designer, let&#8217;s outsource this.\u2019<\/strong><\/p>\n<p>But then they are surprised at the costs involved.\u00bb Olivier likes to encourage STAGE UP participants to pay enough attention to design aspects and to take them into their own hands. In the first exercise, workshop participants are asked to break down their idea based on the Golden Circle by Simon Sinek. \u00abThe Golden Circle helps you to define your value proposition\u00bb, explains Olivier.<\/p>\n<p>In the second part of the workshop, all essential design elements are worked out step by step &#8211; everything should be chosen consciously and nothing left to chance: Layout, Color, Typography, Images. Olivier advises: \u00abIt&#8217;s worth taking some time here. Once you have defined the elements, you can use them for many years.\u00bb<\/p>\n<p>At the end of the workshop, Olivier shares his favorite tools and apps: Within minutes, a logo can be created, a presentation enhanced or an image professionally edited. \u00abDare to design your start-up yourself!\u00bb He encourages.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;4\/5&#8243; css=&#8221;.vc_custom_1628845391637{padding-top: 175px !important;padding-bottom: 175px !important;background-image: url(https:\/\/entrepreneurship-bern.ch\/wp-content\/uploads\/2021\/04\/Design-for-Start-ups.jpg?id=6985) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;bcg-icon&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][vc_column width=&#8221;1\/5&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1628845413431{padding-top: 175px !important;padding-bottom: 175px !important;background-image: url(https:\/\/entrepreneurship-bern.ch\/wp-content\/uploads\/2021\/04\/Design-for-Start-ups.jpg?id=6985) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;bcg-icon&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1628512043714{margin-top: -150px !important;padding-top: 50px !important;padding-right: 50px !important;padding-left: 50px !important;background-color: #f7f7f7 !important;}&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text] 27 April 2021 &#8211;&hellip;<\/p>\n","protected":false},"author":22,"featured_media":6986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert","category-1","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Even the best idea won\u2019t get you far if you fail to communicate it visually - Entrepreneurship Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepreneurship-bern.ch\/even-the-best-idea-wont-get-you-far-if-you-fail-to-communicate-it-visually-3\/\" \/>\n<meta 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