{"id":6369,"date":"2021-03-11T09:19:11","date_gmt":"2021-03-11T08:19:11","guid":{"rendered":"https:\/\/entrepreneurship-bern.ch\/?p=6369"},"modified":"2021-03-11T20:00:34","modified_gmt":"2021-03-11T19:00:34","slug":"my-biggest-challenge-is-to-turn-my-idea-into-a-business","status":"publish","type":"post","link":"https:\/\/entrepreneurship-bern.ch\/en\/my-biggest-challenge-is-to-turn-my-idea-into-a-business\/","title":{"rendered":"\u00abMy biggest challenge is to turn my idea into a business\u00bb"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Kali Tal is one of our STAGE UP participants. In the workshop \u2018Online Networking & Basics of Business Modelling\u2019 we got to know her better and found out what problems her start-up \u2018Publisher Pro\u2019 solves.<\/strong><\/p>\n

\u00abWho owes their current job to their network connection?\u00bb This is how Miriam Gantert, Managing Partner at Superloop<\/a>, opened the STAGE UP workshop on \u2018Online Networking\u2019 and underlined its importance. \u00abNetworking should be fun. If it’s perceived as a chore, it doesn’t work\u00bb, Miriam encourages participants to \u00abmeet people outside your \u2018bubble\u2019 or network. Look for commonalities, points of connections. Ask questions and be interested. Interest is always interesting; People like to talk about their passion or their product.\u00bb But how does virtual networking work? You can \u00abinvite them for a virtual coffee date, short call or walk. And use social media to network. Tag your contacts in social media posts with \u2018semi-private\u2019 content. Addressing people directly makes them feel valued.\u00bb<\/p>\n

In the first breakout session, participants are encouraged to talk about their personal strengths. Kali Tal, founder of the start-up Publisher Pro, says:<\/p>\n

\u00abI\u2019m a big picture person. I am extremely organized and a systematic thinker.\u00bb <\/strong><\/p><\/blockquote>\n

These qualities are also evident in her start-up: With the software as service (SaaS) application \u2018Publisher Pro\u2019, Kali systematizes the work of writing scientific papers. She knows that medical researchers must publish in English to advance their careers, but most find writing difficult and time consuming, and few receive training or writing support. She explains that Publisher Pro will be \u00abthe first platform to systematize and support the scientific writing process with detailed automated coaching and tools.\u00bb<\/p>\n

The next breakout session is all about challenges. \u00abWhat is your biggest challenge at the moment and in the near future?\u00bb Miriam Gantert asks.<\/p>\n

\u00abMy biggest challenge is moving from a theoretical and academic world into a world of business.\u00bb \u00a0<\/strong><\/p><\/blockquote>\n

\u00abTurning my idea into a business, this is my greatest challenge for sure\u00bb, answers Kali. The others agree. That is why assembling the right team is crucial. \u00abChoosing the right people is another challenge. Who can I rely on? I\u2019ve done so many things on my own in my life. Now I am looking for a COO. Even though no one can really tell me what a COO does, I sure know, that I need one\u00bb, she says, which makes her start-up colleagues smile.<\/p>\n

In the second part of the workshop Christine Weber, Founder of Venturize<\/a>, introduces the principles of creating a lean business model. \u00abThe lean canvas is a single page business model diagram created by Eric Ries and further elaborated by Ash Maurya. It helps you deconstruct your idea into its key components which typically consist of numerous assumptions at an early stage. It replaces extensive business plans with a single page business model overview, reducing the elaboration from weeks to a 20-min exercise.\u00bb The lean canvas helps start-ups focus on the essentials. Christine explains that start-ups should be aware of the \u2018innovators bias\u2019 and critically check if \u00abwe waste needless time, money, and effort building the wrong product.\u00bb She recommends asking yourself seriously:<\/p>\n

\u00abIs there really a problem that is worth solving? Are customers willing to pay for this?\u00bb\u00a0 <\/strong><\/p><\/blockquote>\n

Your business model is your product. Your solution (technology, platform, software, etc.) is only one part of that model; the rest derives from the customer\u2019s problems.\u00bb<\/p>\n

Kali presented her completed lean canvas model and showed how Publisher Pro solves the problems of different customer segments like graduate students & postdocs, lab supervisors & institute heads and of institutions. She has three groups of \u2018early adopters\u2019: 1. scientists under enormous pressure to write, who don\u2019t know where to start; 2. experienced writers who are sick of running into the same problems over and over; and 3. non-native English-speaking writers who are frightened of writing in English.<\/p>\n

Kali summarizes the main problem she is solving: \u00abWhen writing a scientific paper, the major problem is, that you don\u2019t know where to start. It\u2019s overwhelming. So our software has to be a system where you can enter at any point. If you have 15 minutes, you can write a paragraph. Even if you only have little time, it is worth working on the paper. Our software enables low-threshold entry for scientists at any stage of the writing process.\u00bb<\/p>\n

Kali is not afraid of criticism. In this round, she asks, \u00abWhat do you think about my lean canvas? Feel free to push as hard as you can!\u00bb<\/p>\n

\u00abThat’s the right attitude\u00bb, Christine agrees. \u00abShare and discuss your lean canvas with others as early and often as possible. Focus on the customers. Be concise in filling it out.\u00bb Kali\u2019s colleagues seem to approve of her canvas. But how will the market receive Publisher Pro? We\u2019ll stay tuned.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Verwandte Themen und weitere Start-ups der aktuellen STAGE UP Durchf\u00fchrung:[\/vc_column_text]

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STAGE UP x Kellerhals Carrard<\/a>
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“STAGE UP 2026 – Top26”<\/a>
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\u00abSTAGE UP 2025 – Top 25\u00bb<\/a>
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“Pitch&Punsch – Feel the start-up groove!”<\/a>
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“STAGE UP – Call for Projects!”<\/a>
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\u00abSTAGE UP Award Night\u00bb<\/a>