{"id":37669,"date":"2026-05-07T21:15:24","date_gmt":"2026-05-07T19:15:24","guid":{"rendered":"https:\/\/entrepreneurship-bern.ch\/?p=37669"},"modified":"2026-05-07T21:24:21","modified_gmt":"2026-05-07T19:24:21","slug":"stage-up-x-marcel-hofstetter","status":"publish","type":"post","link":"https:\/\/entrepreneurship-bern.ch\/en\/stage-up-x-marcel-hofstetter\/","title":{"rendered":"STAGE UP x Marcel Hofstetter"},"content":{"rendered":"<p>[vc_row][vc_column]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-00d906b4a78f0f0b5f2ea8b9ef1f1681.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-00d906b4a78f0f0b5f2ea8b9ef1f1681 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/entrepreneurship-bern.ch\/stories\" class=\"default-btn-shortcode dt-btn dt-btn-m link-hover-off btn-inline-left \" id=\"default-btn-00d906b4a78f0f0b5f2ea8b9ef1f1681\"><i class=\"icomoon-the7-font-the7-arrow-36\"><\/i><span>Back<\/span><\/a>[vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_single_image image=&#8221;37674&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243; css=&#8221;.vc_custom_1772446715403{margin-top: -100px !important;padding-right: 40px !important;padding-left: 40px !important;background-color: #dbdbdb !important;}&#8221;][vc_column_text]<\/p>\n<h2><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">PITCH LIKE A PRO.<\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; accent_color=&#8221;#ea515b&#8221; css=&#8221;.vc_custom_1772447333180{margin-top: -25px !important;}&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: right;\"><strong>May 7 &#8211; Svenia Ponniah<br \/>\n<\/strong><strong>Entrepreneurship Center University of Bern<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"gap\" style=\"line-height: 80px; height: 80px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<div class=\"flex flex-col text-sm\">\n<section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:a576f205-5463-4a70-88e0-001688102930-26\" data-testid=\"conversation-turn-34\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"11d56d18-8b91-4fae-8fdd-6e344a3cd37f\" data-message-model-slug=\"gpt-5-3-mini\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p>This year&#8217;s STAGE UP workshop series comes to an end with an exciting workshop on the topic of <strong>pitching<\/strong>. In our last workshop, we welcomed<strong> Marcel Hofstetter<\/strong>, who gave our participants valuable <strong>tips and tricks<\/strong> on the art of pitching. In addition to theoretical basics, the workshop offered <b>practical sessions <\/b>with feedback so that the participants could directly apply what they had learned to further develop their own pitch.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"gap\" style=\"line-height: 15px; height: 15px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3>WHY PITCHING IS SO CRUCIAL.<\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1778161619434{margin-top: -20px !important;}&#8221;]<\/p>\n<pre>PRESENT IDEAS EFFECTIVELY.<\/pre>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1778172008963{margin-top: -10px !important;}&#8221;]Pitching is often misunderstood: Many founders think that a pitch has to lead directly to a deal. In fact, the main goal is to <strong>arouse interest<\/strong> and take the conversation to the <strong>next round<\/strong>.<\/p>\n<p>A <strong>good pitch<\/strong> helps:<\/p>\n<ul>\n<li>Attract <strong>attention<\/strong> and <strong>communicate<\/strong> the <strong>vision clearly<\/strong><\/li>\n<li>Build <strong>trust and credibility<\/strong> so that the audience <strong>believes<\/strong> in the team and the <strong>idea<\/strong><\/li>\n<li><strong>Trigger curiosity<\/strong> by sharing enough information to make you <strong>want more<\/strong><\/li>\n<li><strong>Initiate<\/strong> the <strong>next step,<\/strong> e.g. a follow-up discussion, meeting or investment call<\/li>\n<\/ul>\n<p>A pitch therefore does not immediately sell the company, but rather the <strong>opportunity for a further discussion<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"gap\" style=\"line-height: 15px; height: 15px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1778181858077{margin-right: 25px !important;padding-bottom: 22px !important;background-color: #dbdbdb !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1772653977402{padding-left: 25px !important;}&#8221;]<\/p>\n<h3>WORKSHOP INSIGHTS.<\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1778161652192{margin-top: -20px !important;padding-right: 25px !important;padding-left: 25px !important;}&#8221;]<\/p>\n<pre>HOW SUCCESSFUL PITCHING CAN HELP FOUNDERS.<\/pre>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1778181585383{margin-top: -20px !important;margin-bottom: 25px !important;padding-right: 25px !important;padding-left: 25px !important;}&#8221;]The workshop taught the <strong>key success factors<\/strong> of a convincing start-up pitch. It became clear that a successful pitch not only depends on a good idea, but above all on a <strong>clear structure, target group-oriented communication and an authentic appearance<\/strong>.<\/p>\n<p>Today&#8217;s workshop focused on the following points:<\/p>\n<ul>\n<li><strong>Analyze<\/strong> the target group <strong>in advance<\/strong> and <strong>adapt<\/strong> the pitch accordingly<\/li>\n<li>Communicating complex content <strong>clearly and concisely<\/strong><\/li>\n<li>Lead through problem, solution and added value with a <strong>clear storyline<\/strong><\/li>\n<li>Appear <strong>authentic<\/strong> and gain <strong>confidence through preparation<\/strong><\/li>\n<li><strong>Anticipate critical questions<\/strong> and be prepared for objections<\/li>\n<\/ul>\n<p>Throughout the workshop, participants had the opportunity to apply Marcel Hofstetter&#8217;s tips and tricks directly and thus improve their own pitches.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1777292044613{margin-left: 25px !important;padding-bottom: 30px !important;background-color: #dbdbdb !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1772458470534{padding-left: 25px !important;}&#8221;]<\/p>\n<h3>KEY INSIGHTS AT A GLANCE.<\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1772653981582{margin-top: -20px !important;padding-left: 25px !important;}&#8221;]<\/p>\n<pre>THE MOST IMPORTANT INSIGHTS FOR ALL THOSE WHO WERE UNABLE TO ATTEND.<\/pre>\n<p>[\/vc_column_text][vc_hoverbox image=&#8221;36875&#8243; primary_title=&#8221;&#8221; primary_align=&#8221;left&#8221; hover_title=&#8221;&#8221; hover_align=&#8221;left&#8221; shape=&#8221;square&#8221; css=&#8221;.vc_custom_1778181750644{margin-top: -20px !important;padding-right: 30px !important;padding-bottom: -10px !important;padding-left: 30px !important;}&#8221;]<\/p>\n<ul>\n<li style=\"text-align: left;\"><strong>Own the Room: <\/strong>You know the problem best<\/li>\n<li style=\"text-align: left;\"><strong>Stand Out: <\/strong>Create contrasts, emotions and curiosity<\/li>\n<li style=\"text-align: left;\"><strong>Anticipate Resistance: <\/strong>Prepare yourself for critical questions<\/li>\n<li style=\"text-align: left;\"><strong>1 slide \/ minute: <\/strong>not too much content<\/li>\n<li style=\"text-align: left;\"><strong>1 Key Message \/ Slide: <\/strong>each slide has a key message<\/li>\n<li style=\"text-align: left;\"><strong>Make It Matter: <\/strong>Show concrete added value: What improves, for whom and to what extent?<\/li>\n<li style=\"text-align: left;\"><strong>End with a Clear Ask: <\/strong>Say clearly what you want next<\/li>\n<li style=\"text-align: left;\"><strong>Consider important criteria<\/strong>: Clarity, context, market, problem and solution<\/li>\n<li style=\"text-align: left;\"><strong>Consider important topics<\/strong>: Market, feasibility, team<\/li>\n<\/ul>\n<p>[\/vc_hoverbox][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner]<div class=\"gap\" style=\"line-height: 50px; height: 50px;\"><\/div>[vc_column_text]<\/p>\n<h3>OUR TRAINER AT A GLANCE.<\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1778161669986{margin-top: -20px !important;}&#8221;]A big thank you to Marcel Hofstetter for his valuable support of our founders.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;37676&#8243; img_size=&#8221;200&#215;200&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle_2&#8243; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/www.linkedin.com\/in\/hofstettermarcel\/&#8221;][vc_column_text css=&#8221;.vc_custom_1778161728584{background-color: #ea515b !important;}&#8221;]<\/p>\n<h4 style=\"text-align: center;\"><span style=\"color: #ffffff;\">MARCEL HOFSTETTER<\/span><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"gap\" style=\"line-height: 50px; height: 50px;\"><\/div>[vc_column_text css=&#8221;.vc_custom_1772468972888{margin-top: -20px !important;}&#8221;]We are looking forward to the upcoming sessions of the <strong>STAGE UP Workshop Series<\/strong> and to accompanying even more startups on their way![\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_single_image image=&#8221;37674&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243; css=&#8221;.vc_custom_1772446715403{margin-top: -100px !important;padding-right: 40px !important;padding-left: 40px !important;background-color: #dbdbdb !important;}&#8221;][vc_column_text] PITCH LIKE A PRO. [\/vc_column_text][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; accent_color=&#8221;#ea515b&#8221; css=&#8221;.vc_custom_1772447333180{margin-top: -25px !important;}&#8221;][vc_column_text] May 7 &#8211; Svenia Ponniah Entrepreneurship Center University of Bern [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] This year&#8217;s STAGE UP workshop series comes to an end with an exciting workshop on&hellip;<\/p>\n","protected":false},"author":23,"featured_media":37675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1663,1626,1423,1422],"tags":[],"class_list":["post-37669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsfeed-en","category-stage-up-en","category-stage-up-participants","category-start-up-stories-en","category-1663","category-1626","category-1423","category-1422","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.8 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>STAGE UP x Marcel Hofstetter - Entrepreneurship Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepreneurship-bern.ch\/en\/stage-up-x-marcel-hofstetter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STAGE UP x Marcel Hofstetter\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_single_image image=&#8221;37674&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243; css=&#8221;.vc_custom_1772446715403{margin-top: -100px !important;padding-right: 40px !important;padding-left: 40px !important;background-color: #dbdbdb !important;}&#8221;][vc_column_text] PITCH LIKE A PRO. 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