Entrepreneurship requires an extreme multidisciplinary approach as with decathlon, the supreme discipline of sport. Within a very short time, you have to take on a wide variety of roles and compete with the specialists in the respective disciplines. Being successful requires a great deal of effort, sweat and tears as well as heart and soul and there is no guarantee of success. Why is it worth it? It is worth it because the challenges you can take on are great and entrepreneurship is the most exciting profession.

Marcel Aeschlimann
Partner & Member Board of Directors, Creaholic SA