Academic Offer

Glühbirne CAS

Our continuing education programme in Entrepreneurship offers you unique opportunities: The dissemination of current, theoretical knowledge, the simultaneous hands-on training at the same time and our Bern network with successful entrepreneurs. This is how you gain a personal competitive advantage. Our degree course offers you a new perspective and the opportunity to develop your mindset for success.

You will learn how to creatively use your resources and network to generate new ideas. Business modelling will enable you to test if your idea can effectively generate profit. The comprehensive evaluation of the business idea includes the analysis of external as well as business administration and legal factors. Your implementation tools consist of solid project management and assistance with the pressing question of what decisions to make during a period of uncertainty, coupled with strategic concepts to achieve your vision.

You will delve into the world of entrepreneurship for six months.

Our continuing education programme in Entrepreneurship offers you unique opportunities: The dissemination of current, theoretical knowledge, the simultaneous hands-on training at the same time and our Bern network with successful entrepreneurs. This is how you gain a personal competitive advantage. Our degree course offers you a new perspective and the opportunity to develop your mindset for success.

  • Acquire entrepreneurial competencies
  • Bring business ideas to life
  • Identify innovative business models
  • Brainstorm new ideas for new business models
  • Reflect on topics with deep insight
  • Dynamic and practically orientated lessons
  • First-class speakers from science and industry
  • Active coaching
  • Unique evening programme with exciting entrepreneurs

People who:

  • can think and act like an entrepreneur
  • occupy a managerial position and strive for a career change
  • want to become self-employed or are already self-employed
  • want to and will take over a family business
  • want to implement innovative projects in SMEs or large companies in a responsible manner
CAS Informationsgespräche

Have we piqued your interest? We welcome you to one of our information events and advise you with questions.

Would you like an individual consultation at a different time? We are happy to inform you personally about the CAS in Entrepreneurship and answer your questions. Tell us your desired date and we will contact you as soon as possible.

Werfen Sie einen Blick in unsere Broschüre. Alle Informationen finden Sie auf einen Blick darin!

Take a look at our broschure. You can find all nformation at a glance!

Danja Rutschi
Danja Rutschi

Program Manager CAS

Information & Courses

Universität Bern - Haus der Universität

Study in the historical rooms of the University House! The study times on the course days are from 08:15 to 17:30. The evening programmes take place after the lessons and finish at 22:30 at the latest. The lessons are held in German.

The course of the entrepreneurship centre is concluded with a ‘Certificate of advanced studies in entrepreneurship, University of Bern’ and includes 15 ECTS. Active participation and preparation of the modules accounts for 12 ECTS. 3 ECTS are awarded for the work done for the certificate.

Modules & Dates

You will learn the essential contents of the described development process in modules that build on each other – from brainstorming to implementation – and use essential tools in the process.

Module 1 / 1st - 3rd November 2018

Project management
If a new complex project is to be developed and implemented, sound project management knowledge facilitates its successful planning and management. You will learn about the core principles of project management as well as specific tools and aids. You will also learn to plan the individual project phases (including activities, results and decisions) on the basis of a practical case study and how your project can be well monitored and managed. Important aspects of project communication, information, documentation and the interaction of the different roles and project pitfalls are also conveyed.

Fundamentals of accounting and controlling, module 1 + 2
In a first step, you will learn about the different subsystems of internal and external accounting and will be able to interpret important information from the annual report. The possibilities and limits of using cost information as a basis for important entrepreneurial decisions will then be discussed together. You will become familiar with the very useful Monte-Carlo simulation tool. This method makes it possible to establish a better basis for cost-based decisions.

Self leadership
Entrepreneurs are often called upon to lead themselves and others effectively and to maintain the effectiveness of themselves, their team and their company at a high level in the long term. The exploration of your own strengths, drivers, resources, values and goals represents an exciting basis for personal development as well as for the training of leadership competencies. Based on psychological models as well as tutorials and practical examples, this module over a day will provide you with insights for advancing your own performance, motivation and leadership competencies.

Module 2 / 6th - 08th December 2018

Business planning, legal and business administration fundamentals
In this module, we teach legal and business administration ‘tools’ for entrepreneurial activities and demonstrate the interaction of the individual building blocks during business planning. From a legal and business administration point of view, the tools for a business plan are substantiated with case studies. The main challenges such as the financing of the business idea and the securing of sales/market success are in particular focus.

Business idea, creativity and social networks
New products and services are usually based on ideas from individuals or teams. Regardless of whether the idea becomes an independent company or a new line of business, additional resources are needed to implement an idea. In the service sector in particular, but also for technological innovations, personnel and knowledge resources are the main focus of activities. Individuals and teams must therefore tap into their creative potential and draw upon their social network. Using specific examples, you will learn how creative approaches can be used specifically for the entrepreneurship process.

Business modelling
The type of business model is used to justify the success or failure of a company. Methodical thinking as part of business models helps to explain the key factors to secure the success of the company. The future opportunities of companies are assessed on the basis of the underlying model. You will be able to see how values are created, what their benefits are, who the customer is and what revenues and costs arise. You will learn about the business model as a cognitive paradigm as part of case studies and your own business idea.

Module 3 / 24th - 26th January 2019

Economic environment
In addition to microeconomic issues, every company has to deal with macroeconomic questions. The macroeconomic environment significantly influences the business activities and decision-making of any company. It is therefore of great importance for entrepreneurs to deal with fundamental macroeconomic questions. For this purpose, an overview is given of the most important macroeconomic issues such as economic and growth policy, exchange rate issues and monetary policy. The module will address why and how such questions influence entrepreneurial activities.

Strategic corporate governance
Value-generating products and services are characterised by sustainable competitive advantages. As part of strategic corporate governance, the development, planning and implementation of corporate goals – illustrated as a strategy process – are discussed in particular. Concepts concerning the internal and external analysis of the company or environment form the basis of information for alternative courses of action. The development, assessment and implementation of business and corporate strategies are discussed. The central role of managers in this process will be discussed in particular and important areas of decision-making will be demonstrated using a specific case study.

Diversification or concentration as a central question of the corporate strategy
As part of the corporate strategy, the companies determine their future fields of activity. This often leads to the renunciation of previous activities (concentrations) or to the organisation of new activities (diversifications). After an overview of the forms of diversification and concentration, a procedure for developing the corporate strategy will be presented. This procedure will be introduced in a case study. The example allows the discussion of concentration and diversification variants in a specific context.

Module 4 / 21st - 23rd March 2019

Business Angels
You will learn how Business Angels and start-ups work, what you have to pay attention to and what may be expected from you. The presented tools will simplify your work, no matter if you are looking for support for a new idea or if you are an investor evaluating a business idea. In addition to theoretical content, the focus is on the interactive usage of practical examples.

Corporate entrepreneurship
Companies must be entrepreneurial and innovative to be successful in the long term. This requires employees who think and act like entrepreneurs in particular. But how do you turn employees into ‘co-entrepreneurs’? Different influencing factors such as participation schemes, incentive schemes and the ‘psychological ownership’ of employees are presented in detail from a theoretical and practical point of view. This allows you to critically evaluate the available alternatives and develop a case-specific solution for your own company.

Change management
Securing the long-term success of a company is often based on the ability of companies to recognise changes and to adapt their structures and processes to these changes. The dynamics of the changes have increased significantly in recent years in view of numerous technological and social developments. You will learn how to identify changes and to develop and implement measures and strategies. Several case studies are used to demonstrate the need for a comprehensive approach to change management that simultaneously takes into account the structures, processes and behaviour of employees.

Certification paper

Accompanying the programme you will do work for the certificate. You will design your business model, your business plan or your feasibility study in a team or on your own. The motto is: ‘The journey is the destination’. You will be able to start working on your business idea after completing the continuing education.

Our experienced coaches will support you during the learning process and assist you in performing this work to be done for the certificate in a professional and inspiring way.

Instructors

Dr. Carole Ackermann

Dozentin Carole Ackermann

As the CEO and co-founder of Diamondscull AG, she invests in start-up companies in the medical, high-tech and ICT sectors and is president of Business Angels Switzerland. She is also a board member of different companies and foundations, including Allianz Suisse, Plaston Holding and WMP Vermögensverwaltung. She holds a PhD in marketing from the University of St. Gallen where she is a senior lecturer for business administration. She used to be a consultant at Interbrand and Arthur Anderson, as well as the director of marketing and corporate development at Saurer. She worked closely with private equity investors as a co-investor and head of the medical department, general manager for China and chief marketing & sales officer.

Marcel Aeschlimann

Marcel Aeschlimann

Microtechnology engineer HTL, is managing partner and chairman of the board of Creaholic SA and chairman of the board of WoodWelding SA. As a co-inventor of the wood bone welding technology, he won the Swiss technology award and the Swiss economic award. He serves as the chairman of the board of Joulia SA, which he co-founded and was awarded the Watt d’Or by the Swiss federal office of energy and the Swiss design prize for 2015. Marcel Aeschlimann is an expert in the fields of creativity and innovation and inspires others to learn about the topic of entrepreneurship.

Prof. Dr. Artur Baldauf

Prof. Dr. Artur Baldauf

Professor of business administration, majoring in strategic corporate governance, at the University of Bern. After obtaining his doctorate at the University of Economics and Business Administration in Vienna and his post-doctoral lecturing qualification at the University of Vienna, he taught and researched at various European and US universities. Many projects have been implemented in cooperation with renowned, international companies.

Dr. Thomas Bähler

Thomas Bähler

Commercial lawyer and partner at Kellerhals Carrard. His focus is on the active support of start-ups and SMEs in all phases of and for all challenges experienced by a company, primarily in the areas of corporate & transactions, financing, technology and sales/market impact. As a co-initiator of the Swiss economic forum, he is responsible for the Swiss economic award, the most important Swiss prize for young entrepreneurs. Thomas Bähler is also a member of several boards and is involved as a business angel in different companies.

Marco Bestetti

Marco Bestetti

Head of Zurich delivery zone at PostMail, Post CH AG. Prior to taking on this position, he was a strategic human resources business partner for PostMail. After obtaining his degree in industrial and organisational psychology at the University of Bern, he gained broad consulting experience as a management consultant and trainer at effex AG and at the ifa institute for occupational medicine and completed a master of science degree in organisational development at the University of Klagenfurt. He teaches part-time at the University of Applied Sciences in Bern, at the University of Applied Sciences in North-western Switzerland and at the University of Bern and advises companies on personnel, leadership and organisational development.

Prof. Dr. Michael Burkert

Dozent Michael Burkert

Professor of accounting and controlling at the University of Fribourg. Between his doctorate in Germany and a position as assistant professor at HEC in Lausanne, he worked for two years for the management consultancy Simon Kucher & Partners. His research on issues relating to controlling is published in renowned scientific journals.

Olivier Chuard

Dozent Olivier Chuard

Founder and chairman of the board of Livesystems Holding AG. During his master’s studies, he founded his start-up company, which received the Swiss economic award. With its passengertv, gasstationtv and cityscreen products, the Livesystems Holding Group now has the largest digital ‘out of home’ advertising network in Switzerland and reaches an audience of more than 1.6 million people every day with over 4,500 digital advertising spaces.

Jan Fülscher

Jan Fuelscher

Jan Fülscher, MA UZH in business administration is a networker and an expert for start-ups as well as a representative for the concerns of start-ups. He heads the technology company Senozon.com and has teaching assignments at the University of Zurich, the BFH, FHNW and Innosuisse on topics relating to entrepreneurship. Jan Fülscher is the former managing director of Business Angels Switzerland, founder and co-founder of several start-up initiatives and on the board and advisory council of several start-up companies. As a start-up coach, his primary focus is on Web/ICT projects, entrepreneurship in the cultural sector and entrepreneurship in the area of sustainability.

Prof. Dr. Daniel Gobeli

Experte Daniel Gobeli

Rector of the secondary school of economics in Thun. As a former foreign exchange trader after completing his studies in Bern and St. Gallen, he has been working as a lecturer at universities of applied sciences in the field of management consulting for more than ten years. He sees the transfer of knowledge as the main task relating to his position. With his work on strategic planning, which is aimed at small and medium-sized companies from industry and services, in particular, he supports companies during the fundamental planning and conception of their future.

Prof. Dr. Rudolf Grünig

Rudolf Gruenig

Professor of corporate governance at the University of Fribourg. His research focuses on strategic management, corporate planning and decision-making methodology. In addition to his position as a board member of various companies, he co-authored books with high practical relevance.

Anna-Leena Marti

Anna-Leena Marti

Outreach programme manager at the department of corporate governance at the University of Bern. After graduating in industrial and organisational psychology from the University of Bern, she worked in different companies in the fields of personnel and organisational development, personnel management and communication. She has taught at the HSO school of economics as well as coached final dissertations and is involved in different projects in education and culture in the region. Her focus is on the promotion and development of young executives, teams and young companies.

Esther Christina Picciati

Esther-Christina Picciati

Lawyer, certified senior project manager IPMA® and assessor of the association for the certification of persons in management (VZPM). She is a partner and management consultant at con.win GmbH. In addition to her work as a management, strategy and organisation consultant, she has been a lecturer in change and project management for many years and is also a certification trainer for the international project management association (IPMA). From 2000 to 2006 she was deputy head of the police and military directorate of the Canton of Bern and chief of staff in the office for migration and civil status. She has also published several teaching materials in the field of change and project management for the Canton of Bern with high practical relevance.

Prof. Dr. Olaf N. Rank

Dozent Olaf N. Rank

Director of the business administration seminar lll at the Albert Ludwig University of Freiburg. In 2003, he obtained his doctorate on ‘Formal and informal organisational structures: a network analysis of the strategic planning and decision-making process of multinational companies’. After completing an assistant professorship for International Management at the University of Bern, he received his post-doctoral lecturing qualification and authorisation to teach in 2008. From 2008 to 2011 he held the professorship of organisation and management at the Georg August University in Göttingen.

Dr. Urs Rickenbacher

Dozentin Urs Rickenbacher

Partner, board delegate and CEO of Lantal Textiles AG. After obtaining his doctorate in economics from the University of St. Gallen, he was the head of corporate development at Kuoni, a member of Jelmoli’s executive board and finally chief operating officer (COO) at USM, a furniture manufacturer based in Bern.

Prof. Dr. Philipp Sieger

Prof. Dr. Philipp Sieger

Professor for strategic entrepreneurship at the University of Bern. He obtained his doctorate from and qualified as a professor at the University of St.Gallen, where he was assistant professor for family businesses. In his research, while teaching and in practice, he mainly deals with the topics of corporate entrepreneurship, business start-ups and strategic entrepreneurship.

Prof. Dr. Thomas Wiedmer

Dozent Thomas Wiedmer

He studied economics and psychology at the University of Bern and subsequently obtained his doctorate (Dr rer. pol.). In 2000, the Federal Council appointed him a deputy member of the governing board of department II, where he heads the finance and risk division. He also works as a lecturer at the University of Bern, where he was appointed honorary professor, and has published a number of articles in internationally renowned journals. He is also a member of the foundation board of the study centre in Gerzensee, chairman of the board at Kreuz Gerzensee AG and chairman of the board of trustees of the welfare foundation for employees of the Swiss National Bank.

Admission & Registration

Study Admission

To obtain the CAS certificate in entrepreneurship, you must have successfully completed an initial education (e.g. bachelor degree, master degree, licentiate) at a recognised university or a University of Applied Sciences and have at least three years of professional experience. An admission by dossier may be considered in exceptional cases.

Sign up now!

Send the completed form and additional documents requested by e-mail to entrepreneurship@imu.unibe.ch or by mail to Entrepreneurship Center, Danja Rutschi, Dept. of Business Management, Engehaldenstrasse 4, 3012 Bern.

We’re looking forward to your registration!